Gripp

Your all in one farm operation manager

May 04, 2025

What if managing your farm's equipment was as simple as scanning a QR code with your phone?

This week's company is a mobile-first platform that's preserving critical farm knowledge and streamlining equipment management for operations of all sizes.

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 THE BIG PICTURE

Farmers are embracing technology like never before. They're moving away from notebooks, guesswork, and outdated spreadsheets.

A powerful alternative is gaining momentum, cloud-based farm management software.

These digital tools let farmers track everything in one place: crops, livestock, machinery, and even finances.

Real-time data helps them make better decisions from anywhere — whether in the field, at home, or on the road.

The benefits?

More productivity. Higher yields. Lower costs.

This shift is part of a larger digital transformation happening across agriculture.

Farmers are under pressure because labor is scarce, climate conditions are less predictable, and margins are tight. That’s why the urgency to adopt smart tools is growing fast.

The numbers tell the story 

  • The global farm management software market hit $4.18 billion in 2024

  • It’s expected to grow 17.3% per year through 2030

  • Growth is fueled by cloud computing, IoT, big data, and satellite sensing (source)

In short, tech is becoming essential to stay competitive.

Other players in the space

  • Granular(Corteva) offers cloud and mobile software for farm profitability and collaboration.

  • Farmbrite provides an online platform for tracking profits, expenses, crops, livestock, and equipment.

  • Agworld creates a collaborative ecosystem for data sharing among growers, agronomists, and contractors.

  • Trimble Ag Software delivers comprehensive farm management including planning, field data management, and workflow automation.

And then there’s Gripp taking things a step further.

What sets them apart is the ability to connect all farm operations in real time while doing it simply, using a QR code.

That’s a big deal when you’re managing unpredictable weather, rising input costs, and market swings.

So, what's coming next?

  • AI and machine learning for smarter predictions and decision support

  • Blockchain to improve traceability and transparency

  • Seamless integration between different ag systems and devices

  • Mobile-first tools that work for farms of all sizes

Yes, there are still challenges like data security, training gaps, and upfront costs.
But the momentum is clear: the digitization of agriculture is accelerating.

THE ESSENCE

How does it work?

Gripp brings farm operations into the digital world with a simple, no-fuss system.

At the heart of it all? QR codes — used to track equipment, tasks, and know-how in real time.

Here’s how the platform works:

  • QR-enabled tracking
    Every tool, tractor, or asset gets its own QR code. Scan it with a phone and instantly pull up a digital record.

  • Visual documentation
    Workers can snap photos, record videos, or leave notes about maintenance, issues, or how-tos. All this tied to that asset.

  • Centralized knowledge hub 
    Everything is stored in one place, so anyone on the team can access the full history at any time.

No need for special hardware. Just the phones your team already has in their pockets.

What problems does Gripp solve?

  • Lost tribal knowledge
    Keeps important know-how from walking out the door when workers leave.

  • Paper chaos
    Replaces scattered notebooks and whiteboards with organized, searchable records.

  • Communication gaps
    Keeps everyone aligned. No matter the shift, language, or tech skills.

  • Maintenance oversights
    Helps teams stay on top of upkeep, avoiding breakdowns and emergency repairs.

  • Inconsistent workflows
    Standardizes routines so things run smoothly, even with new or rotating staff.

What does the Product Include?

  • Simple QR scanning that’s easy to learn

  • Support for photos, videos, and written notes

  • Flat-rate pricing — no per-user or per-asset charges

  • Fully mobile — works with any smartphone or tablet

  • Stores and shares operational knowledge in multiple formats

What’s Coming Next (AI-Powered Features)

  • Transcription and translation of voice notes

  • Search equipment history using plain language

  • Spot trends in maintenance needs automatically

  • Get quick summaries of key operational data

Why Gripp stands out

  • Frictionless adoption
    No complicated setup or tech skills needed. Anyone on the farm can use it.

  • Preserves knowledge
    Captures key tips, processes, and insights so they don’t disappear when people leave.

  • Accessible for everyone
    Works across different languages and tech comfort levels. Ideal for diverse teams.

  • Flat-rate pricing
    Add as many users or assets as you want, no surprise costs.

  • Real-time visibility
    Everyone knows what’s happening, which boosts accountability and coordination.

THE BUSINESS

  • Industry: Farm operations management software

  • Headquarters: Indianapolis, Indiana, US

  • Year founded: 2023

  • Total Funding: $3.2M (Crunchbase)

  • Investors: Infinity Ventures, C2 Ventures, Ag Ventures Alliance, DMM Holdings and others.

  • Business model: Gripp operates on a mobile-first, QR-based platform that digitizes farm equipment tracking and operational knowledge. Their flat-rate "all you can eat" subscription charges no per-user or equipment fees, making it affordable for farms of any size to capture and preserve critical operational information.

  • Traction: Since launching in 2023, Gripp has achieved zero churn across more than 70 agricultural operations. The company raised $1.5M in pre-seed funding led by Ag Ventures Alliance and won multiple industry awards, including the 2025 American Farm Bureau Ag Innovation Challenge.

  • Website: www.gripp.ag

  • Socials: LinkedIn

  • Contact: [email protected]

Founder Profile

Tracey Wiedmeyer (CEO) grew up on a farm, bringing firsthand experience with equipment management challenges.

Jenkin Lee (CPO) brings extensive product leadership experience from roles at Baze, InContext Solutions, and Nielsen.

Both founders launched Gripp through Purdue University's DIAL Ventures innovation program.

Want to learn more?

Gripp just partnered with The Van Trump Report this week. You can check it out HERE (special discounts are waiting for you)

THE TAKEAWAY

Gripp is building a strong foundation in agtech by solving real, everyday problems on the farm, and doing it with simplicity.

Great things

  • Since launching in 2023, Gripp has seen zero customer churn across 70+ farms. A clear sign of value and product fit.

  • The platform is flexible enough to expand into other agricultural segments and even adjacent industries with similar operational challenges.

  • With AI features in development, Gripp is on track to turn scattered field data into smart, actionable insights. This will give farmers the kind of decision support that only large enterprises had access to before.

This may cause challenges

  • Getting farmers to move from whiteboards to software takes time, trust, and consistent education — especially in more traditional operations.

  • Some farms use a patchwork of tools. Plugging into those existing systems can be tricky and resource-intensive.

  • With more sensitive operational data being stored, the pressure to keep it secure, and to reassure farmers it’s protected, will only grow.

What do you think of this week's company?

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